Kukurumidza kusimuka kwezvinwiwa zvitsva zvetii: 300,000 makapu anotengeswa muzuva rimwe chete, uye saizi yemusika inodarika bhiriyoni zana.
Mukati meMutambo weChirimo weGore reTsuro, yave imwe sarudzo itsva yekuti vanhu vaonanezve nehama voodha zvinwiwa zvetii kuti vatore, uye kunwa kapu yemasikati tii neshamwari dzakarasika kwenguva refu.300,000 makapu anotengeswa muzuva rimwe chete, uye mitsetse yakareba yekutenga inoshamisa, inova chiyero chemagariro kune vamwe vechidiki ... Mumakore achangopfuura, zvinwiwa zvitsva zveti zvakava nzvimbo yakajeka mumusika wevatengi veChinese.
Kuseri kwemukurumbira kune fashoni uye magariro mavara kuti abatsire vatengi vechidiki, uye inoenderera hunyanzvi uye shanduko yedhijitari kuti ienderane nekukurumidza kuchinja kwemusika zvinodiwa.
Munguva yezororo reMutambo weChirimo gore rino, imwe chitoro chetii chitsva muShenzhen chakagamuchira vanopfuura zviuru gumi vashanyi pazuva;iyo Spring Festival mini-program yakaputika, uye kutengesa mune zvimwe zvitoro kwakawedzera ne5 kusvika ku6 nguva;pamwe chete nemadhirama anozivikanwa, zvinwiwa zvakatengeswa zvinoda kusvika 300,000 pazuva rekutanga.miriyoni mikombe.
Sekureva kwaSun Gonghe, director-general weNew Tea Drinks Committee yeChina Chain Store neFranchise Association, pane tsananguro mbiri dzezvinwiwa zvitsva zvetii nenzira yakafara uye pfungwa nhete.Mupfungwa yakafara, zvinoreva izwi rekare remarudzi ese ezvinwiwa zvinogadziriswa uye zvinotengeswa pa-saiti muzvitoro zvezvinwiwa zvehunyanzvi;Imwe kana akawanda marudzi ezvigadzirwa zvinogadziriswa kuita mvura kana yakasimba musanganiswa panzvimbo.
Tii yepamusoro-soro yakadai seDahongpao, Fenghuang Dancong, uye Gaoshan Yunwu;michero mitsva yakadai semango, pichisi, mazambiringa, magwavha, ndimu inonhuhwirira, uye tangerine;Iyo nyowani-yemhando yetii zvinwiwa zvine zvinhu zvechokwadi zvinosangana nezvinodiwa zvevadiki chizvarwa chevatengi mukutsvaga mhando uye munhu wega.
Iyo "2022 New Tea Drinks Research Report" ichangobva kuburitswa neNew Tea Drinks Committee yeChina Chain Store uye Franchise Association inoratidza kuti saizi yemusika yezvinwiwa zvetii yenyika yangu yakawedzera kubva pamabhiriyoni 42.2 muna 2017 kusvika 100.3 bhiriyoni muna 2021.
Muna 2022, chiyero chezvinwiwa zvitsva zvetii zvinotarisirwa kusvika 104 bhiriyoni yuan, uye huwandu hwese hwezvitoro zvinonwiwa tii huchasvika zviuru mazana mana nemakumi masere nematanhatu.Muna 2023, saizi yemusika inotarisirwa kusvika 145 bhiriyoni yuan.
Zvinoenderana ne "2022 Tea Beverage Development Report" yakamboburitswa neMeituan Chikafu naKamen, Guangzhou, Shenzhen, Shanghai, Chengdu, Chongqing, Foshan, Nanning nemamwe maguta ari pakati peakanakisa maererano nezvitoro zvetii nemaodha.
Chirevo cheChina Chain Store uye Franchise Association chinoratidza kuti simba rekutenga repamusoro revatengi uye kudiwa kwevatengi kwemhando uye mhando chinhu chakakosha mukuvandudzwa kwezvinwiwa zvitsva zvetii.
"Matii mazhinji emukaka aimbozivikanwa akabikwa nekubika hupfu hwetii, creamer, uye sirapu. Nekuvandudzwa kwemararamiro, kudiwa kwevatengi kwekuchengetedza chikafu uye kunaka kuri kuramba kuchiwedzera, iyo yave shanduko yakakosha mukuvandudzika. zvinwiwa zveti."Wang Jingyuan, muvambi weiyo LINLEE brand, iyo inonyanya kutsvagisa lemon tii, akadaro.
"Kare, pakanga pasina musika wetii wevadiki vane simba rekushandisa uye kutsvaga zvitsva uye zvakasiyana," akadaro Zhang Yufeng, director weti media media weNaixue.
iiMedia Consulting vaongorori vakati kana zvichienzaniswa neyechinyakare mukaka tii nezvimwe zvinwiwa, zvinopisa zvinwiwa zvinwiwa zvakakwidziridzwa uye kuvandudzwa mukusarudzwa kwezvinhu zvakabikwa, maitiro ekugadzira, fomu rekuratidzira, uye mashandiro emhando mumakore achangopfuura, ayo ari kuenderana nekushandiswa kwe vechidiki nhasi.Kukwezva uye kunaka kwekunaka.
Semuenzaniso, kuti uenderane nemaitiro azvino evatengi vari kutsvaga chikafu chechisikigo uye chine hutano, mitsva yakawanda yezvinwiwa zvetii yakaunza zvigadzirwa senge zvinotapira zvechisikigo;zvose zvinosimbisa maitiro epwere anosekesa neanodetemba.
"Sekushandiswa kwechiedza, chinwiwa chitsva chetii chinogutsa vechidiki kutsvaga kuzorora, kufara, kugoverana nevamwe uye zvimwe zvinodiwa muupenyu hwezuva nezuva, uye yakashanduka kuva mutakuri wemararamiro emazuva ano."Munhu akakodzera anotarisira HEYTEA akadaro.
Network dhijitari tekinoroji inobatsirawo kukurumidza kukura kwemabhizinesi matsva ekunwa tii.Zvinoenderana nekuongorora nevemukati meindasitiri, kubhadhara pamhepo uye hombe data manejimendi inoita kuti online kuodha kuve nyore uye nekukurumidza, zvichiita kuti kutengesa kuve kwakanyatso uye kunamira.
Zvinwiwa zvitsva zvetii zvakare zvakakurudzira chizvarwa chidiki chevatengi kuti vazive tsika yetii yechinyakare.Mukuona kwaSun Gonghe, vechidiki vanoda chaizvo kunwa zvinwiwa zvitsva zvetii vakatogara nhaka tsika dzechiChinese nenzira yemazuva ano.
Iyo "yenyika maitiro" tsika yave yakakurumbira mumakore achangopfuura iri kudhumhana nezvinwiwa zvitsva zvetii kugadzira moto mutsva.Co-branding neanozivikanwa IPs, offline pop-ups, kugadzira zvigadzirwa zvemagetsi uye dzimwe nzira dzepwere dzekutamba, uku uchisimbisa mhando yemhando, inobvumirawo mhando dzetii kuti dzienderere mberi nekutyora denderedzwa, ichiwedzera pfungwa yevatengi yekutsva uye ruzivo.
Nguva yekutumira: Feb-23-2023